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Prune Juice Media | September 26, 2016

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Glenn Beck Could Give a Damn About Politics!

| On 08, Apr 2010

Glenn Beck is showing just how powerful MEDIA can be!! I may not agree with him, but I am taking notes!!

Maya Angelou once said, “When someone shows you who they are, believe them.”

It’s about damn time that Glenn Beck let the REAL him shine through!  In a recent interview with Forbes, they went behind the scenes with one of FOX News’ most polarizing figures.   Many know him from his TV show that attracts the bulk of his praise and criticism.  But, Beck recently admitted that he “could give a flying crap about the political process.”  Yep, Obama-bashing Beck said that.

Never fear, there’s Mercury Radio Arts to occupy his time.  This is Beck’s company that houses all of the different media ventures of which he’s a part.  These include his TV, radio, online, and speaking/appearance ventures.  The company is the real powerhouse and engine behind everything Glenn Beck.  Oh yeah, and he has a 34-person staff that does everything from publicity to digital media.

He’s in this game to make some serious money, as Forbes duly-noted in its story.  Let me break down for you really quick the amount of MONEY Beck is bringing in PER YEAR:

  • Publishing = $13 million.  Includes 3.5 million books sold and Fusion magazine.
  • Radio = $10 million.  He has a five-year, $50 million deal with Premiere Radio Networks.
  • Digital = $4 million.  This comes from his ad-supported website.  Also includes his Insider and Insider Extreme packages that allow up close access to the Beck looney bin.
  • Events = $3 million.  This covers speaking engagements and other appearances
  • Television = $2 million.  He has a three-year contract with FOX News.
  • TOTAL = $32 million/year (Are you sh*ttin’ me?)

Despite your feelings about him, you CANNOT knock Glenn Beck’s hustle!  He is making money hand-over-fist in his various media ventures.  For someone like myself who aims to touch multiple platforms of media, it shows me how it can be done (hopefully, in a less psychotic way).

The real scoop is that I hope you thought about Beck’s quote earlier in this post.  He is arguably one of the most influential media voices out today.  People quote him, wear his t-shirts, live by his principles, by his books, and on and on.  At the same time, HE DOESN’T CARE ABOUT THE POLITICAL PROCESS?!!  Wow, that’s comical and sad all at the same time.  He makes his living mostly on swaying the opinions of millions of people ABOUT POLITICS everyday.  For him, it’s all about the money.

This is why I say you have to watch who you let lead you! People are giving him money and he is leading them in any old direction that goes straight to the cash cow’s udder.  I have NO PROBLEM with him making money and earning a living.  I just wish people would stop being so simple and following him without doing a little bit of homework themselves.  Trust me, Beck and his team have already done their homework 10 times over to get every dime out of  their audience!!

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