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Prune Juice Media | September 24, 2016

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Florida Senator Marco Rubio Endorses Mitt Romney

| On 29, Mar 2012

I'm not surprised that Marco Rubio has endorsed Mitt Romney. Nothing from him really moves me. (Photo credit unknown)

I’m usually not quick to post about each endorsement a candidate receives on the campaign trail. However, this one is telling.

Florida’s junior Senator Marco Rubio, a Republican, has endorsed Mitt Romney for president. He joins former President George H. W. Bush in the distinction this week.

If you pay attention to politics, then you will hear Rubio’s name brought up in several conversations. He is a Cuban-American and hails from one of the biggest swing states in the nation. Right now, he works in the most powerful lawmaking body in Washington. Even some of the chatter about vice-presidential contenders among the GOP candidates has included Rubio’s name.

He is the Latino “star” of the GOP — one of the few they have at the national level.

Still, I feel like the GOP uses his support to try to win over other GOP-weary Latinos for their coveted votes. Republicans have gone to hell in the eyes of many Hispanics for many of the same reasons as with other ethnicities (jobs, social issues, disconnection from reality, etc.).

But, of course, immigration is a main area of concern for some in the Latino community. And that’s one of the fastest ways that Republicans have lost their support because of their hard-assed stances on the issue. They have every right to feel like their voices and concerns are not being heard on how to deal with the 12 million illegal immigrants in the U.S.

I feel like this Rubio endorsement had to come … and not for the right reasons. The vice presidential chatter is an obvious factor. Rubio’s ties to the generally GOP-friendly Cuban communities in South Florida could have played a role. Also, the party’s courting (to no avail) of large pockets of Obama-supporting Latinos has been a strategy.

Fortunately, I don’t think the strategic placement of a few brown and black faces in the mix is going to change Republicans’ larger problem of public perception.

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