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Latinos Offer Major Support to President Obama

| On 23, May 2012

This scene from 2008 might look familiar as this election year progresses. (Photo credit unknown)

President Obama may be in shaky territory with some voting blocs, but there are a few that offer rock solid support.

Latinos, much like African-Americans, have offered the president a commitment like none other in the voting booth. The latest NBC News/Wall Street Journal/Telemundo poll shows Latino support for President Obama at 61 percent versus 27 percent for Mitt Romney.

This news, however, is not a surprise to me for a few reasons.

First, the Obama campaign has done an excellent job of communicating with Latino and Spanish-speaking communities throughout his term. Even in the campaign cycle, they have released several TV ads to play up his strengths in this community in battleground states. The president has wanted to address the issue of illegal immigration, but still respect all parties in the process.

Republicans, however, have consistently shot themselves in the foot when it comes to marketing to Latino communities. They have enjoyed a great deal of support from Cuban-Americans in South Florida over the past few decades. However, they have fallen out of favor with other Latin groups. Immigration policies toward Mexicans and illegal immigrants crossing the border have cast the party as insensitive and xenophobic in almost every debate. 

Latinos have also felt that the GOP has not adequately addressed other mainstream issues important to all Americans — including jobs and the economy. To many, it seems that Republicans have played to voter fears on immigration so much that they have accomplished little to change economic conditions.

All the while during these debates, some have forgotten that Latinos have a growing power in the voting booth. It makes sense to me.



Are you surprised that Latinos in polls are showing so much support for President Obama in 2012? 

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