Obama Has a Message for All the Ladies In His New Ad (VIDEO)
Matt | On 21, Jun 2012
The Obama campaign has something for women voters this time around in their new ad.
They want you to know that the president cares about the ladies and has fought for equal rights all throughout his presidency. In the ad, they cite his signing of the Lilly Ledbetter Fair Pay Act in January 2009 as an example of this.
To most people, an ad like this may seem a bit redundant. The president is seen in the media surrounded by a loving wife, daughters, lives with his mother-in-law. He often speaks of his own late mother. The campaign is sowing up its image of being “women-friendly” after so many attacks on equal pay, contraception, and overall gender equality.
Women are an extremely important voting group this year. The campaign is going to knock all of us over the head to position itself as a champion for the cause. Believe that!