Obama’s Black Radio Ad Could Sell Cheap Fast Food, Not a Campaign (AUDIO)

Posted on 13. Jun, 2012 by in Election 2012

So, President Obama is finally doing some outreach to the African-American community .. and we are already six months into the new year. Please catch the shade I’m throwing.

The Obama campaign released a radio spot that has popped up online. I’m not sure how I feel about this one. No, better yet, I am. It was trash. The Obama team was doing an awful lot in 60 seconds.

Against the backdrop of singers in unison saying “We’ve got your back…,” we hear soundbites of the president talking about various issues — healthcare, education, tax cuts, etc.

This sounds like those ethnic ass McDonald’s commercials which suck to no end. I don’t see why blacks need a beat and a repetitive hook to hear a 60-second spot. To me, this shows how the campaign continues to take the black vote for granted.

“You know we’ve got your back..,” the singer(s) harmonized.

It would have been much more appropriate to hear clips of how Obama has actually had the black community’s back for the last three and a half years. The soundbites in the commercial were general as ever.

I hope like hell that the campaign can come up with different angles to touch the black community this election cycle. This ad AIN’T IT!

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ANSWER IN THE COMMENTS SECTION BELOW: 

What are your honest thoughts on this black radio ad from the Obama campaign? 

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3 Responses to “Obama’s Black Radio Ad Could Sell Cheap Fast Food, Not a Campaign (AUDIO)”

  1. ybl

    20. Jun, 2012

    I think I'll take your word for it. I won't press play, but let's say I did.

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  2. ChinnyChinChin

    14. Jun, 2012

    It sure does sound like those McDonald's commercials! I cringed when the beat came in. Wow!

    Reply to this comment

  3. Jocy

    13. Jun, 2012

    Gosh I suddenly have a hankering for chicken fingers. That commercial was quite a mess. I have struggled with the "urban" advertising approach for a while. There are two prominent ad agencies I interacted with as a marketing intern that made my teeth itch. I prefer innovative, quirky, smart ads. Whether it is a political campaign or a new product, I want something that will catch my attention without insulting me. If the POTUS isn't careful, they'll be remaking those St. Ides commercials from the 90s featuring him instead of rappers.

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