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Prune Juice Media | September 28, 2016

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Rush Limbaugh Loses 21 Advertisers and Counting

| On 06, Mar 2012

Rush Limbaugh is feeling the pain of sticking his own foot in his mouth about Sandra Fluke. I don't feel bad for him. (Photo credit unknown)

Rush Limbaugh has been catching it in every direction for the past six days.

In case you’ve been living under a rock, the conservative radio host jumped in a virtual lava pit on his show on February 29. He called Sandra Fluke, a 30-year-old Georgetown University law student, a “slut” during one of last week’s broadcasts. Fluke testified before Congress last week about why institutions like her school should pick up the tab for birth control pills for women who need them.

Limbaugh’s advertisers and some of his affiliates took the shock value of his statements to heart. As of Sunday evening, he lost seven advertisers. I thought the tide would stem there. Nope! By Tuesday afternoon, a total of 21 advertisers pulled support for his program.

The list of the advertisers that walked away, according to Politico, include: AccuQuote Life Insurance, Allstate Insurance, AOL, Bare Escentuals, Bonobos, Carbonite, Citrix, Hadeed Carpet, Legal Zoom, PolyCom, ProFlowers, Quicken Loans, Sears, Sensa, Service Magic, Sleep Train, Sleep Number, St. Vincent’s Medical Center, Tax Resolution, Thompson Creek Windows and Vitacost.

Two affiliates that carry the program also left the fray. They include KPUA 670 AM in Hilo, Hawaii and WBEC 1420 in Pittsfield, Massachusetts. Limbaugh has over 600 stations in his syndication portfolio, so I doubt that two stations will make that much difference. It makes a statement though!

Looks like Rush struck a nerve with a lot of people. That’s a lot of money walking out the door.

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