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Prune Juice Media | October 21, 2014

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GOP’s MLK Day Promo Video Is Like a Sleeping Pill

| On 07, Feb 2013

Recently, I came across a video from the Republican Party in an effort to honor Martin Luther King, Jr. Day in January. Reince Priebus, the party’s national chairman, starred in the three-minute clip and explained why MLK’s legacy is important to our society.

Let’s start with the positives. It was a great idea to connect the GOP with such an important and historical figure of color. Any effort the party uses to reach minorities is appreciated considering their long history as a (seemingly) single-race party. They also didn’t make themselves look like total asses in the video, which for the GOP is an accomplishment.

Now for the reality check….

The video was sooooooo boring! I needed a pillow at my desk. Why were four “diverse” people standing at attention behind Priebus but didn’t say anything? I wanted to know why they thought the GOP is good for minorities.

Also, the clip was much too historical. They needed to show how King’s legacy manifests itself in the lives of today’s diverse citizens. Connect the dots, GOP! If his legacy is that strong (which it is), then show the progress from his death to now and how the GOP fits into that.

And let’s not forget the obvious. A group of Republicans in the early 1980’s were originally against the creation of Martin Luther King, Jr. Day, saying they didn’t know if he really deserved it. Now the party is pimping the man’s legacy and principles to connect to minorities. Go figure!

If nothing else, please watch the video to see how off-base the Republican Party is from minorities.

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